Celebration High School

Sports, Recreation, & Entertainment Marketing

Turn Your Passion Into a Career

Do you love sports, live events, and entertainment? Are you interested in the business behind the games, concerts, and experiences people love?

The Sports, Recreation, and Entertainment Marketing program at Celebration High School gives students the opportunity to explore exciting career pathways while building real-world skills for the future. It’s designed to build technical skills, employability, and problem-solving for the industry, aligning with state standards for careers in sports marketing. 

What Is Sports, Recreation & Entertainment Marketing?

This program focuses on the business side of sports and entertainment. You’ll learn how to promote teams, events, venues, athletes, and brands while developing real-world marketing and management skills.

You’ll explore:

• Sports and entertainment marketing strategies
• Event planning and promotions
• Sponsorships and endorsements
• Social media and digital marketing
• Fan engagement and customer experience

What You’ll Learn

Students in this program gain hands-on experience and practical knowledge, including:

• 📣 Marketing & Promotions – advertising, branding, and fan outreach
• 🎟️ Event Management – planning, coordinating, and executing events
• 📱 Social Media & Digital Marketing – content creation and audience engagement
• 🤝 Sponsorships & Sales – partnerships, ticket sales, and revenue strategies
• 📊 Business & Leadership Skills – communication, teamwork, and professionalism

Key Essentials Covered:

• Marketing Fundamentals: Understanding the 4 Ps (Product, Price, Promotion, Place), sales functions, handling objections, and presentation skills.
• Economic Principles: Explaining goods/services, scarcity, economic indicators, and utility (form, place, time, possession).
• Sales & Finance: Problem-solving in sales, interpreting quantitative data, calculating tax/commission, and understanding markup/markdown.
• Entrepreneurship: Defining entrepreneurship, exploring business structures, analyzing trends, and developing business plans.
• Technology & Media: Using electronic media (internet, publishing software) and technology for marketing functions.
• Career Development: Identifying employment opportunities, researching career paths, and understanding job requirements.
• Workplace Skills: Applying employability skills, ethics, social responsibility, and basic work habits

Career Opportunities

Graduates are prepared for entry-level positions in a wide range of industries, including:

• Professional and college sports teams
• Recreation and fitness organizations
• Concerts, festivals, and live events
• Sports marketing and advertising agencies
• Athletic departments and sports facilities

Possible careers include:

• Sports Marketing Coordinator
• Event or Promotions Assistant
• Social Media Manager
• Ticket Sales Representative
• Recreation Program Coordinator

Why Choose This Program?

✔ Hands-on, real-world learning
✔ Industry-relevant skills employers want
✔ Creative, fast-paced career pathways
✔ Ideal for students who enjoy teamwork, leadership, and communication

Who Should Enroll?

This program is a great fit if you:

• Are passionate about sports, entertainment, or events
• Enjoy working with people
• Are creative, energetic, and motivated
• Want a career that’s exciting and dynamic

Why Choose Celebration High School?

✔ Career-ready skills while still in high school
✔ Hands-on, project-based learning
✔ Preparation for college and career success
✔ Strong focus on leadership and professionalism

Your Future Starts Here

📍 Celebration High School
🌪️ Storm Pride
📘 Sports, Recreation & Entertainment Marketing

Discover your passion. Build your skills. Create your future.